We have partnered with Reflective Jewelry, the only Fairtrade Gold jeweler in the US.

Use code RUF with your purchase of gold jewelry, and not only will you be supporting this game-changing initiative, 20% of what you spend will be donated back to Rukmini Foundation.

You can learn more about the program here


  1. Visit www.reflectivejewelry.com or click on Shop At Reflective Jewelry, which will take you directly to the Reflective Jewelry website
    1. Shop like you would on any shopping site
    2. When you proceed to Checkout, on the last step of Completing Purchase is when you supply the “Charity Code” of RUF
      *NOTE: other pages could have a discount code, so please be careful to enter RUF only in the Charity Code field.
  2. Mention Rukmini Foundation during a phone order or in-store
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